KEYNOTE ADDRESS
"Building Creative Communities"
Cheryl Hartley
General Manager of Tamarack:
The Best of West Virginia
Cheryl Hartley is the general manager of Tamarack: The Best of West Virginia, where she spearheads the largest economic development project of the West Virginia Parkways Authority. She has more than 25 years of experience in non-profit administration and development, retail management, public service, tourism, and hospitality. Her passionate advocacy for economic development through the arts began with her work as Director of Artist Services for the Southwestern Association for Indian Arts (SWAIA) in Santa Fe, New Mexico. She later served on SWAIA’s board of directors and co-chaired the Santa Fe Indian Market Standards Committee.
Cheryl Hartley currently serves as board chair for the Craft Organization Development Association (CODA) and is an annual facilitator at CODA’s national craft leadership conference. She has a strong interest in building creative communities within West Virginia and works toward that goal with her participation in West Virginia: A Vision Shared. She helped launch the Tamarack Foundation, which provides programs that benefit West Virginia artisans and was a founding member of the West Virginia Industry of Culture Consortium. Cheryl also has enjoyed working regionally with the Craft Advisory Council of the HandMade Institute for Creative Economies in Asheville, North Carolina.
Cheryl Hartley has been with Tamarack for eight years and holds a BA in anthropology from Temple University.
Roundtable Discussion
"The State of Craft in the Commonwealth"
Facilitated by Michael Dowell, Executive Director of the Artisans Center of Virginia and featuring special guests: Todd Christensen, Deputy Director of Community Development with the Virginia Department of Housing and Community Development; Peggy Baggett, Executive Director of the Virginia Commission for the Arts; and, Virginia Artisan & ACV Member, Walter Jaeger of Jaeger & Ernst
Workshops & Panels
* Firm Prices for a Solid Bottom Line: The Value of Your Craft (Marilyn Mars, Art Appraiser; Barb Polin, Fiber Artisan; Gallery Owner TBD)
* Retail vs. Wholesale vs. Consignment: Pros & Cons (Anne Fournier-Anderson, Jewelry Artisan)
* First Impressions: What Does Your Portfolio Say About You? (Trudi Van Dyke, Independent Curator and ACV Board Trustee)
* Full Disclosure or Full Exposure: Business Insurance for Artisans (Andy Pitts ACV Board Trustee & Woodworker)
* The Hidden Road to Success: The Commission Based Artisan (Walter Jaeger, Woodworker: Mary Lu Winger, Glass Artisan)
* Great Artisan, Bad Business Person: Business Accountability for Success (SBA)
* Teaching Your Craft: Top 10 Tips for Teachers (Ed & Martha Biggar, Glass Artisans)
* Marketing Plans that Get Results: What Investors and Grantors are Looking For (SBA)
* Patron Road Trips: Organizing a Studio Tour (Finalizing)
* Creative Displays: Catching the Patron's Eye (Finalizing)
