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Tourism Workshop- “Surprise: The Secret of Visitor Loyalty” with Vince Magnini, Virginia Tech

Calendar   Northern Neck Artisan Trail
Location Rappahannock Community College, Warsaw, Room 172
Date Wednesday, May 15, 2019 (all day)
Duration   1 days
Cost none
On Wednesday, May 15th at Rappahannock Community College in Warsaw, Vince Magnini from Virginia Tech will be holding two sessions (at 9AM & 1PM) of a tourism workshop, “Surprise: The Secret of Visitor Loyalty”.

Dr. Vincent Magnini was recently ranked as one of the top 12 most prolific hospitality researchers worldwide and holds editorial board appointments on all of the top-ranked research journals in the field. Further, he is a U.S. Fulbright Scholar. He has published six books and more than 250 articles and reports. Dr. Magnini has also been featured on National Public Radio’s (NPR) All Things Considered, With Good Reason, Pulse on the Planet and cited in the New York Times and Washington Post.

Dr. Magnini’s consulting activities often include strategic marketing plans, feasibility studies, economic impact analyses, and executive education seminars.

Workshop Description:

Modern guests are bombarded with information from every angle. In response to this information overload, they often tune-out large portions of what is happening around them. Therefore, in order to gain guests’ full attention, service providers must find ways to surprisethem during transactions. Consequently, this workshop addresses:

  • How to generate low / no cost guest surprise tactics
  • How to orchestrate and deliver surprise tactics using teamwork
  • How to foster a culture in which new and creative surprise tactics are continually derived and implemented

Workshop Length:

2 hours with a 10-minute intermission

A flyer with information is attached to this email.

Please let me know if you have questions or wish to attend.

Northern Neck Planning District Commission
P.O. Box 1707
Tel: 804.333.1919
Fax: 804.333.5274
Visit us first at northernneck.org or on facebook at

Hope to see you on the 15th!

Lisa Hull

Economic Development and Tourism Coordinator

Event Email nntc@northernneck.org
Event Phone 804.333.1919
Repeats? No

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