Artisans Center of Virginia

 Virginia Artisan Blog

American Craft Week – Enrollment

Participation is FREE for Artisans Center of Virginia and ‘Round the Mountain members.

American Craft Week is October 1-16! What Special Activities Are You Planning? How will you engage visitors during this 16 day artisan emphasis?

Who Can Participate?

Everyone! Creative and agricultural artisans/artists, retailers, wholesale shows, museums, schools, organizations, fairs, festivals, and individuals — anyone who creates, sells, displays, promotes hand-crafted, artisan-made works/products. Supporting trails site members who collect or just plain love American-made are welcome! The more voices, the louder the message we can tell of Virginia’s vibrant artisan culture and how it impacts community life.

Participation is FREE for Artisans Center of Virginia and ‘Round the Mountain members. See member participation form below.

What’s the Criteria?

This is not just a time to be open for regular business. We ask that you plan to do something artisan-related that can be highlighted as a visitor experience…something fun…something interesting…something engaging…something that will entice patrons to learn about you, what you do and how you do it.

We encourage collaboration! Whether hosting an open studio, offering a demo or workshop think about connecting with others in your community to boost excitement and tell your story as it relates to others. It takes a village!

What are the Benefits?

Collaborative marketing among ACV, RTM and VTC is being coordinated as each promotes the activities in their region and across the state via their websites, blogs, email newsletters and digital marketing portals.

Participant activities will be listed on the American Craft Week (ACW) website. ACW, a volunteer organization, works hard to generate publicity about American Craft Week, directing people to the American Craft Week website to find participants around the country. The more excitement we can generate from Virginia, the more we will get on their radar and possibly get “picked up” by their handling PR firm.

The earlier you enroll, the greater your visibility! Don’t delay!

You will receive access to the Resources page of the American Craft Week website. This page contains logos, merchandise and press releases for use by participants.

What’s My Role Once Enrolled?

• Tag us when promoting your event/activity on social media so we can like and share your posts. Use hashtags #acvartisan, #vaartisantrails #roundthemountain #virginiaartisan, #virginiaartisanmonth, #rtm, #swva, #artisantrails and/or #ACW2016 to join the VA and American Craft Week conversations. “Like” the Artisans Center of Virginia, ‘Round the Mountain and if on an artisan trail, your trail’s Facebook pages.

• Make sure their online member profile page is up-to-date with fresh content and images. Visitors, travelers in particular, love images!

• Update your social media photos using the American Craft Week logo images provided. Include details about how you’re participating when posting.

• Artisans Center of Virginia members, log in to the ACV calendar and post your activities.

• Promote your event/activities at least 3 – 4 times on each of your social media accounts. Include photos of your work.

• Send a press release or personal email to local journalists announcing your participation in American Craft Week. Include photos. Many newspapers and TV stations have staff listings with email addresses readily available on their website.

• Send an email invitation to your network, friends and family.

• Create a Facebook event for your event and invite all of your friends.

ACV & RTM MEMBERS - POST YOUR EVENT TO ENROLL

1) Open the ACV Calendar of Events page (click here to open the calendar in a new window).

2) Login on the bottom of the right column (after the list of artisan trails).

• Artisans Center members login with your Username and Password (need help? contact us!).

• ‘Round The Mountain members contact Diana Blackburn at dblackburn@roundthemountain.org for a Username and Password.

3) Once you’ve logged in, click the “Create Event” link at the top of the calendar in the black bar.

4) Select “Yes” to the “Is this event for American Craft Week” question and complete the rest of your event details.

That’s it! We’ll take it from there and submit your activity to American Craft Week.

 

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