Artisans Center of Virginia

 Virginia Artisan Blog

The Virginia Artisan Market and the “Are You Trade Show Ready?” Seminar

You’re invited to Participate in this 'MUST DO' Two-in-One Event!

Friday & Saturday, October 12-13, 2018


CLICK HERE to Apply Today!


Open to all Creative Artisan and Agricultural Artisan Member businesses of the Artisans Center of Virginia (in select, eligible regions) and the ‘Round the Mountain, SWVA Artisan Trail region who make and sell handcrafted products.

As an exhibitor during this Special Two Day Event you will set up your booth display in a Boutique Style Market on Friday, before and after the Special Seminar (see below). You will then be open for business, to sell your handmade products for two special preview events (see schedule below) then Open to the Public all day Saturday.

Special ‘MUST DO’ Seminar “Are You Trade Show Ready” presented nationally by renowned consultant, speaker, trainer, buyer, marketer, presenter Diane Sulg, co-founder of American Craft Week! In this special intimate seminar hone your trade show business skills while you receive professional feedback and advice on your booth display that can be put into action right away and in the future. (see Seminar details below)

Location: The Dutch Inn, Martinsville, VA


Friday: October 12, 2018

Exhibitor Set Up: 8:00am- 5:30pm

“Are You Trade Show Ready?” Seminar: 11:00am- 3:00pm

Meet & Greet Preview: 5:30- 7:00pm

Saturday: October 13, 2018

Morning Set Up: 6:30- 8:00am

VIP Coffee Hour: 8:30-10:00am

Open to Public: 10:00am- 4:00pm

Clean Up: 4:00- 7:30pm


Vendor/Exhibitor Fee: $0.00

Refundable Deposit: $100 paid by check. ($100 check will be returned to you at the end of the market pending evidence of pre-engagement and participation through cleanup after the event).

Exhibitor/Vendor Booth Space: 10’x10’ or 6’ X 10’

• Open to 2D Fine, 3D Craft & Agricultural Artisans

Application Deadline Extended



Friday, Oct 12; 11:00am- 3:00pm: Artisan Entrepreneurs are invited to attend this very special ‘MUST DO’ seminar presented by national guest speaker Diane Sulg, co-founder of American Craft Week! (see speaker bio below)

Boost your trade show business skills.This intimate workshop is essential for emerging and established artisans who want to up your game in a professional buyer’s trade show.

Seating is Limited, Sign Up Today!

Topics to be covered: Why Wholesale (And Why Not?); Business Readiness; Your Story and Your Brand; Production; Pricing; Inventory Control; Shipping; Trade Show Budgeting; Show Materials You Need; Booth Etiquette; and, Planning Your Booth/Display.

FREE for Participating Market Exhibitors and in addition, Diane will perform a helpful booth critique for you on Saturday and present it to you after.

Non-Exhibitor ACV/RTM Members in Good Standing - $15

Non-ACV/RTM Businesses - $25

If I’m not an exhibitor, can I participate in the Seminar? Yes! Limited seating. See rates above.

A buffet lunch will be provided to seminar attendees only.


We’ve negotiated a hotel discount at the Dutch Inn and secured a limited number of reduced-rate rooms to make your trip to Martinsville affordable. Rooms at the group rate of $64.95 per night (plus tax) and includes breakfast for up to two people.

Rooms are limited and available on a first come, first-serve basis. Contact the Dutch Inn at 276-647-3721 and use the code: Virginia Artisan Market.


Diane Sulg has been in the world of art – well, forever it seems! She was the founding director of Quad City Arts, an arts council serving thirty-four communities along the Mississippi River in eastern Iowa and western Illinois. She was instrumental in establishing one of the nation’s first Arts Districts in Rock Island, Illinois and led several public art and community revitalization projects including restoring a long-vacant, three story department store which became the Quad City ArtsCenter. She founded and directed numerous arts festivals including the Quad City Festival of Trees which has raised millions of dollars for community arts.

After moving to North Carolina, she and her husband Madis opened the award-winning Maddi’s Gallery in Charlotte and Huntersville. The gallery specialized in fine craft and folk art. In 2009, Niche Magazine named Maddi’s the Top Retailer of American Craft in the country.

Currently Diane serves as the Executive Director of CRAFT (Craft Retailers and Artists for Tomorrow) and is a frequent speaker and lecturer at wholesale trade shows across the country. She is founder and co-chairman of American Craft Week, the largest nationwide celebration of handmade craft in the country.

Most recently, Diane joined her daughter Michaella Dalton to become the ArtShowGirls. Together they are producing juried art, craft and folk art events in the upper southeast region.

Diane is an outspoken and enthusiastic advocate for the arts and their role in energizing communities, contributing to both the local and national economies, and making our lives richer and more beautiful.


Questions? Email us at


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